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Pricing

Simple, transparent pricing.

No per-message charges. Ever. One simple annual subscription, unlimited conversations. MAT and group pricing on request. All prices shown exclude VAT.

The founding 50 schools get a lifetime 30% discount on their annual plan. Setup fees are waived.

Essentials

For state schools, prep schools, and smaller settings getting started.
£1,495 /yr
+ £495 setup. A small fraction of a typical termly marketing spend.
  • Branded widget: your colours, logo, name
  • Unlimited conversations, no per-message charges
  • Your assistant in 2 languages of your choice
  • Safeguarding filter with DSL escalation
  • 24/7 DSL alerting, day or night, on every plan
  • Lead & enquiry capture into your dashboard and by email
  • Full GDPR & Children's Code pack
  • Analytics dashboard + monthly PDF
  • Termly content refresh
  • Termly insights & coaching call (first year)
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Recommended

Professional

For state secondaries, independent prep and high schools, and ambitious admissions teams.
£2,495 /yr
+ £995 setup. Often recovered within the first term of enquiries captured.
  • Everything in Essentials, plus:
  • 4 languages out of the box
  • Lead/enquiry capture routed to the correct person/people
  • Confidence scoring & knowledge gaps
  • Termly insights & coaching call (first year)
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Premier

For independent senior schools, boarding schools, and large MATs.
£3,995 /yr
+ £1,495 setup. Or a negotiated flat MAT / group rate.
  • Everything in Professional, plus:
  • Fully white-labelled in your brand voice
  • Up to 20 languages, incl. Mandarin, Arabic, Hebrew
  • Multi-MIS endpoints available (additional charge)
  • Microsoft Teams integration for alerts & enquiries
  • Automated routing of enquiries to the right team
  • Bespoke DPA terms & DPO liaison
  • Half-termly insights & coaching, ongoing
  • Custom safeguarding playbook with your DSL
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No long-term contracts Live in days, not months Billed annually MAT & group pricing All prices ex. VAT
About the setup fee

What you're paying for once.

The annual subscription runs the assistant. The one-off setup is the work that makes it accurate from day one, so it's never a guessing chatbot. None of it asks for technical work from your team, we handle that side for you.

We build your knowledge base

We extract and structure the content your assistant needs from your existing website and other sources such as prospectus, policies, etc. You spend roughly 30 minutes on a call.

We brand and place it

Your name, colours, tone of voice, and a placement that drives real conversation volume. We tell you honestly if it should sit elsewhere.

We test it together

Edge cases, tone and the safeguarding escalation path are all shaken out with your team before a single parent sees it.

One simple subscription Billed annually, with no per-message charges and no usage surprises. MAT and group rates are negotiated separately.

Buying for a group of schools?

Multi-academy trusts and school groups don't pay per school off the rack. We negotiate a flat trust rate or a group rate that reflects the number of sites, shared knowledge bases, and central reporting. Premier-level features extend across the group, with a single point of contact for your central team.

Flat trust rate Central reporting One point of contact
Questions

Pricing, answered.

Are there really no per-message charges?
Correct. You pay one annual subscription and the assistant handles unlimited conversations. Your bill doesn't move because you had a busy open-day week.
What does the setup fee actually cover?
Building and structuring your knowledge base, branding and placing the widget, and testing it with your team, including the safeguarding escalation path, before go-live. It's a one-off, charged at the start.
Can we add languages later?
Yes. Essentials includes two languages of your choice; Professional includes four; Premier supports up to twenty. You can move up a tier at any point.
What about integrating with our MIS?
MIS integration is available as an optional extra. We can push enquiries straight into your MIS and pull information directly from it, so they land where your admissions and front-office teams already work. Premier supports multiple MIS endpoints and bespoke integration; additional endpoints carry a charge, which we'll quote up front.
Is there a long-term contract?
No long-term lock-in. It's a simple annual subscription, and we'd rather earn the renewal than tie you into a multi-year contract.
How quickly can we go live?
About ten working days end to end. If your website team needs to coordinate around term, we'll work to your calendar.

Not sure which tier fits?

Tell us your school's size and what you want the assistant to do. We'll recommend a plan, with no pressure to buy.

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